We Help Companies Build

Great Brands

BRAND

POSITIONING

“Products are made in the factory, but brands are created in the mind.” - Walter Landor

BRAND

TRAINING

BRAND

CONSULTING

Brand Positioning Strategy Consultants

Some Of Our Clients Include:

It All Starts With Brand Positioning

A well positioned brand is vital to meaningfully reaching consumers and achieving your brand and business objectives. We help make your brand vital.

BRAND POSITIONING

We help you develop Brand Architecture, Brand Positioning Statements, and Brand Activation Wheels.

We train your marketing team on how to build effective and long-standing brands.

We help our clients and their agencies think through all aspects of the Brand Building process to help them build great Brands.

BRAND TRAINING

BRAND CONSULTING

We Are Not An Advertising Agency

We won't replace your current Agencies. We are highly experienced consultants who work with top notch companies and their agencies to assist them in creating world class Brand Positioning and Marketing Programs.

We Are Business Executives Who Happen To Be Consultants.

BPD is a brand strategy firm comprised of former senior level corporate executives who have actually led brands, businesses and functions predominately in the brand management, marketing, research and supplier diversity domains. We have co-created multiple #1 growth and/or business performers across multiple industries.

Meet Our Leaders

Consistent 9.0 out of 10 Rating

On All Customer Feedback Score Cards

TESTIMONIALS

" DC is a visionary thinker who has a seemingly innate understanding of how brands are woven into the lives of consumers. He is one of the best listeners I have ever worked with and he actively seeks the input of those around him."

-Chris Jones, Host Tech LowDown

" Darryl is one of the most effective brand marketers in the U.S. I have had the privilege of working for him at two companies and experienced his creativity and leadership drive exponential growth on both brand Sprite and Boost Mobile. He has a gift for connecting with an audience and motivating them to follow his lead."

-Jeff Werderman, Concept 23

" I attended a workshop lead by Jeff Shirley that centered on training and equipping entrepreneurs with skills to help them be better suppliers... His dedication, organization and demeanor is outstanding. I would recommend Jeff as a trusted counselor!"

-Tom Shulte, Kickstart Cards