Darryl Cobbin - Managing Partner

Former corporate roles include EVP Marketing (20 Century Fox Films), CMO/VP (Boost Mobile), VP Sprite Brand Business Unit, VP Advertising & New Media, VP Entertainment (The Coca-Cola Company).

  • Brandweek Magazine Marketer of the Year

  • Led Sprite Brand to become the fastest growing beverage in the world following re-positioning. Re-defined big company marketing.

  • Led Boost Mobile from 500,00 - 4.5 million customers in 36 months.

Larry Taman - Managing Partner

Larry has been leading at the intersection of brands, media and technology.  He started his career in brand management working on such brands as Chivas Regas Scotch, Martel Cognac, Tropicana Pure Premium and Powerade.  He then veered into focusing on media and technology working as a consultant to help entities such as ABC, Adobe, AMEX, Paramount, TNT and more strengthen emotional connections between their brand and target customer.

  • Led brand launch of Powerade, one of most successful brand introductions in Coca-Cola Company history

  • With Tropicana Pure Premium, led launch of Grovestand, most successful brand extension in history of Tropicana Pure Premium brand

  • Repositioned ABC brand which was successfully deployed for many years and helped spawn hit programs such as Grey’s Anatomy, Scandal and more

  • Provided Paramount key insights to help propel the movie Transformers 4 to #1 at box office

  • With the Golf Channel, provided valuable insights and helped integrate key learnings into helping the program Golf Central realize a 50% ratings increase and the Big Break realize a 13% ratings increase

Jeff Shirley - Managing Partner

Jeff began his career at Kraft Foods, where he spent 11 years in Foodservice Marketing, Brand Marketing, Promotions, and eMarketing. He joined Coca-Cola as the Senior Director of eMarketing for North America Brands in 2001 and joined Georgia Pacific in Sept 2002 as the Director of eMarketing. In November 2004, Jeff was named Director – Diversity Business Development for Georgia Pacific. Jeff is a former board member of the Greater Women's Business Council (GWBC) and the Multicultural Foodservice Hospitality Alliance (MFHA).

  • Led the introduction of Lunchables Funpack which eventually became a Billion Dollar Brand.

  • Pioneered the introduction to Kraft Dinner on Hand Program

  • Developed the strategic vision for Coca Cola's online programming, leading to the Harry Potter online promotion- the most successful promotion in company history at that time.

  • Developed CRM Database for Georgia Pacific that exceeded goal by 80% during pilot period 

  • Implemented the Georgia Pacific entrepreneurship training program for minority and women owned businesses

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